Month: January 2023

Why retail leaders should plan a store visit before the holiday season

As we near the first festive shopping season in two years that doesn’t have the looming threat of Covid-19 restrictions, customers are looking to enjoy an optimum in-store shopping experience. This Christmas, retailers must prioritize the customer experience to win footfall over fierce online shopping competition. A Harvard Business School study found that, on average, …

10 principles of transformative experience design (Part 1)

Successful campaigns that improve customer centricity, accessibility, metaversal presence, or immersive experiences all depend on powerful experience design (XD). As experience design covers a much wider range of engagements than user experience, it’s important to understand what XD is and what makes it effective. In this two-part series, we’ll define XD and cover the 10 …